In a world where even experienced investors have trouble evaluating the investment advice between different wealth service providers, the Little Book of Wonders provided Barclays Wealth with a clearly differentiated proposition with brilliant editorial and a vast array of creative, thoughtful and inspiring events. The success of the site was largely based on the ability to make world class luxury brands like Gucci, Chanel and Hermes believe that their brands would be beautifully visualised, written up by well-known, savvy contributors and artfully edited by Brave New World. The other key factor was creating a totally intuitive user journey for booking the events. The site is attributed with a large number of clients increasing their assets under management in order to qualify for the service. The idea was conceived by our Creative Director Crispin Jameson and implemented from site design to the running of events by Brave New World.