Gleneagles is more than a ‘resort’, and much more than a golf hotel. It’s an iconic Scottish landmark. There are still few places in the world that can compete with the Gleneagles range of offerings - spa, golf, riding, shooting, fishing, tennis, archery, off-road driving and Michelin-starred dining - to name but a few. We crafted the new positioning - ‘Glorious Playground’ - designed to convey that Gleneagles has both a glorious Scottish heritage, and a playful, contemporary heartbeat with endless possibilities. To bring this positioning to life, we developed a whole new look and feel from interior design guidance to a comprehensive new identity, a state-of-the-art website, marketing collateral and a newspaper. This complete re-brand has helped Gleneagles to take its rightful place as the finest Scottish seat of luxury and country pursuits where anything is possible.