The Office Group: TOG
Website Design
The Office Group is the UK’s biggest co-working and office provider. As part of the re-branding to TOG, Brave New World was asked to transform the company's digital presence. We created a unified website and an app to convey all that the 70 different offices in the group had to offer. The bold new identity, inspired by a sense of modularity, became the cornerstone of the new design. The UX and UI, based on extensive 'customer journey' workshops, helped us create a state-of-the art site capable of both building the brand and driving sales.
The site allows potential customers to answer many frequently asked questions and to have virtual office tours without having to contact a salesperson. Soon after the brand and digital transformation, TOG was partially sold by the owners to Blackstone for £500m.
