Prada: Journal
Website Design
Miuccia Prada invited Brave New World to assist with a project close to her heart - Prada Journal. Arriving for the meeting on her signature spiral steel slide at her Milan Maison, she asked us to work with her team and sponsors Luxottica to create a website worthy of the literary endeavours - for which there are a series of awards each year. We built a highly visual site with a number of touch screen interactive elements for mobile. The Prada Journal is also brought to life in Milan stores for a week every year.
The literary contest is dedicated to new talents from all over the world, who are invited to investigate the universe of images around us and to reinterpret it through the rules of writing.
