Mortlach
Brand Strategy
Diageo asked Brave New World to craft Mortlach into a true ‘Maison’ with a new brand strategy and highly distinctive look and feel for the luxury end of the market.
Brand Positioning
Brand Identity
Brave New World developed a new ‘Maison’ approach to the brand, using our new positioning 'Mortlach by Design'. The new approach entailed a number of different projects across the business including: brand strategy, brand identity, ad campaigns and social media management - all designed to build the brand and grow sales.
Digital
Mortlach x Starck
Retail Design
