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Mortlach: 30 Year Old Single Malt

Campaigns

The ‘Secrets Revealed’ campaign brings to life Mortlach’s boldest, richest and darkest whisky to date - the 30 Year Old Single Malt. Part of our wider brief - to build Mortlach into the most luxurious whisky brand in the world - our challenge with the 30 Year Old was to ‘capture the essence of midnight’.

We sought to capture, on film and in photography, the liminal moments when day transcends to night, when the light changes, shadows emerge and all the senses are heightened. We envisioned the time of night when conversations take an intriguing twist and the deepest darkest secrets are revealed. The award-winning campaign was photographed by Ben Duffy and art directed by Crispin Jameson.

“The use of light and shadow in deepening shades of blue is sublime and perfectly captures the spirit of our Midnight Malt.” - Lisa Everyingham, Mortlach, Global Marketing Director.

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