Belstaff
Social
Brave New World was asked to translate our new brand line, 'Built for Life' and our new brand imagery into a more substantial social following for the iconic British brand. Using a greater array of carousels, film and layouts, we grew all the key Instagram metrics: Followers, reach and engagement by nearly double in the first twelve months. We also brought a wide range of influencers (from the biking and non-biking world) to bear on growing brand awareness and sales.
We also translated the brand positioning, 'the essential outfitter for the modern adventurer' into a greater display of the clothing range; so that the audience would see and feel the benefit of buying across the range - and not just the iconic biker jackets which previously made up the bulk of sales.
