Chenot
Brand Strategy
Chenot, pioneers in health and wellbeing, invited Brave New World to re-launch and re-position their international wellness brand. We worked on every aspect of the marketing mix from brand identity and strategy to reformulating their entire digital presence including a state-of-the art website.
Brand Positioning
Brave New World developed a new vision for Chenot - ‘Our vision is to unlock human potential by increasing mental and physical performance at any age.’ In addition, we developed and enhanced the company’s brand positioning as ‘Masters of the Science of Wellness.’ To bring the brand to life we developed a new identity for Chenot with a whole new look and feel and a streamlined digital presence. As part of the re-launch, we created all the content for re-launch - photography, films and illustration. Brave New World also worked with Chenot to develop and launch their successful in hotel concepts - Chenot Espace & Chenot Spa concept. The first was Chenot Spa for One&Only, Desaru Coast in Malaysia and later ‘One&Only’ Chenot Espace in Portonovi, Montenegro.
Digital
Marketing Collateral
Hotel Photography
Lifestyle Photography
