Chenot: The Science of Wellbeing
Identity
The Swiss wellness house, Chenot, invited Brave New World to re-launch their entire wellness business after almost fifty years. This major re-launch required a new vision for Chenot together with a new brand positioning and identity.
As part of the re-branding process, Brave New World developed a new positioning for Chenot: ‘Masters of Science and Wellbeing.’ Emphasing Chenot’s exceptional scientific pedigree, the re-launch focused on the body’s biomarkers and their connection to aging. Known as ‘Chenot Lifestyle Biomarkers®’ these would be analysed to calculate a patient’s ‘Chenot Vitality Index®.’ Both the biomarkers and the index create a bespoke treatment plan to slow and even reverse the ageing process. The project involved a top-down remodelling of Chenot’s digital and physical presence. This included art direction, their digital channels and marketing collateral. We also launched Chenot’s One&Only concept spas in Desaru Coast, Malaysia and Portonovi, Montenegro.
