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Graff Diamonds: Fifth Element

Campaigns

Graff’s rarest jewels feature in the Fifth Element campaign, set over four striking images themed around nature’s fundamental elements: Earth, Water, Air and Fire. The campaign was conceived and art directed by Crispin Jameson and photographed by Michelangelo Battista. The model, Emily Didonato, wears dresses specially designed for the shoot by acclaimed designer Antonio Beradi.

The shoot gathered the most valuable collection of diamonds, emeralds and rubies ever photographed in the world.

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