Villa Igiea, Rocco Forte Hotel
Campaign
Brave New World was tasked with capturing a lifestyle campaign at the newly refurbished 19th-century palazzo, Villa Igiea, in the heart of Palermo, Sicily.
The photographic style in this campaign beautifully captures the simplistic glamour of Sicilian life and Italian culture. With an emphasis on natural light and soft, warm tones, each image reflects the essence of la dolce vita, celebrating the elegance of everyday moments. By keeping the models’ faces less prominent, the images evoke a sense of spontaneity, as if the moments are being captured while following the daily activities of guests at the property. Art Directed by Crispin Jameson and Beth McKendrick.
