Caruso Menswear
Identity
CEO Marco Angeloni asked Brave New World to help transform the atelier (best known for tailoring for brands like Tom Ford, Lanvin, Dior and Ralph Lauren) into a modern Italian retail brand. The new identity, under the positioning of 'Playful Elegance', was the first step in creating a new brand world for Caruso. We have had the privilege of being involved in everything from the design of the collections to the design of the stores. Caruso was acquired by Lanvin Group in 2022.
In 1958, tailor Raffaele Caruso left Naples for love. With him, the great school of Neapolitan tailoring arrived in Soragna, Parma, where there was no tailoring district or tradition. Aided by his wife, he founded his atelier and began crafting precious tailor-made garments. Over the years, Caruso's atelier grew into a reality of 500 employees: Fabbrica Sartoriale Italiana. In the 1990s, it caught the attention of maisons like Francesco Smalto, Lanvin, and Dior, who chose Caruso for its unique quality and unparalleled collaborative flexibility. The Caruso retail brand now represents all that is wonderful in soft, elegant Italian tailoring. Our new identity, image and designs have helped Caruso to become a major player on the global stage.
