Odyssee
Identity
Each collection for Odyssee is informed by one of a series of extraordinary destinations, enriched with the colours, materials and textures that speak of its culture, stories and character. Therefore the brand identity needed to be simple and effortlessly stylish in order to hold all of the collections together. Navy blue, ivory and a hint of King's yellow combined with a bespoke typeface became our signature. The brand image quietly evokes a golden age, when travel combined intrepid adventure, rarity of experience and cultural quest.
At the heart of Odyssee is a curation of luxury essentials for men and women – clothes fit for both travel and arrival. Odyssee charts the continents and the seasons, led by an eclectic spirit of wanderlust. The brand is distributed globally in hotel boutiques, luxury department stores and online. Brave New World is the majority shareholder of the business.
