Belstaff
Identity
The incoming owner of Belstaff, Sir Jim Ratcliffe, commissioned Brave New World to refine and modernise the identity and image of the heritage motorcycle fashion brand. This entailed re-designing every aspect of the 100-year-old legacy brand from the logo, the colour palette, the marketing collateral, the e-commerce platform, the social platforms and the store concepts in London, New York and Tokyo.
We steered the brand at a critical juncture with new photography, film and illustrations. Our input led to the successful reboot of Belstaff’s sales online and in store.
