Graff Diamonds: Bond Street Store
Campaign
Graff Diamonds asked Brave New World to create a campaign that would give customers an insight into the experience they could expect from their new Bond Street store, designed by their in-house Monaco team. Photography by Adam Whitehead.
Once inside, customers will observe that the main salon opens to floor-to-ceiling walls created with lacquered European walnut panels, and the floors were born from a mix of Italian calacatta d’oro and portoro marble, book-matched to create a stunning centerpiece within the beautiful space, according to the company. Lofty, double-height ceilings complete the look to generate an airy yet opulent feel. Stitched leather and Italian ebony desks and chairs complement the paneling, with 4.5 metre bronze sliding screens separating the main room from smaller, private spaces, which are intended to allow for a more intimate viewing experience. On the lower ground floor, a museum space provides a rare glimpse into the history of Graff, showcasing replicas of Graff’s most important stones.
