Graffiti
Books & Publishing
The Graff family asked Brave New World to help encapsulate the essence of their brand in the Graffiti magazine. We originated and edited every aspect of each edition, with many of the photo stories being adapted to become global advertising campaigns.
The magazine features many of the rarest diamonds in the world from the Graff Lesedi La Rona to The Golden Empress. Distributed to jewellery and watch lovers all over the world, Graffiti is highly sought after and considered the epitome of modern luxury. The magazine forms part of a wider Brave New World assignment to build the Graff brand, which includes their Graff book and numerous global campaigns.
