Robb Report: UK Launch
Books & Publishing
Brave New World was asked by Mond Media, global publishers of the Robb Report, to design, create and launch the UK edition of the prestigious international luxury magazine.
Featuring luxury style, design, technology, culture, travel and locomotion, our brief was to launch the UK version of the iconic Robb Report. Branded ‘The Manual of Modern Luxury,’ Brave New World helped advance the Robb Report UK into pole position as the definitive authority on luxury and style. The online launch introduced ‘Robb Reader’ and in-depth interviews featuring musician and fashion legend, Lenny Kravitz, designer J.W. Anderson and art dealer Thaddaeus Ropac. The success of the UK edition led to Brave New World being bought out by Mond Media and UK editor, Paul Croughton becoming Editor-in-Chief of the Robb Report globally.
