Oetker Collection
Identity
The luxury hotel group, which includes iconic properties such as Hotel du Cap-Eden-Roc, L’Apogée, Le Bristol, Palacio Tangara, The Lanesborough and Eden Rock – asked Brave New World to re-launch the Oetker Collection with a new brand positioning, identity, website and then create a new art directional style and tone of voice for each of the fourteen properties. In addition, we created a new magazine – Eden Being - to chart the glamorous heritage of the hotels.
Brave New World positioned the Oetker Collection together as 'Masterpiece Hotels', placing the group name as a subtle underpinning to the heroes - the individual iconic hotels. Thereby placing the marketing emphasis on each property, lightly held together by a new identity, a new website and a new magazine - Eden Being. Our primary task therefore became building each hotel brand with a strong art directional feel, attitude and tone of voice.
