Identity
The Dupont Circle: Doyle Collection
The Doyle Collection invited Brave New World to rebrand the iconic Washington hotel, The Dupont Circle. The new identity focuses on the location - Dupont Circle is the physical and cultural crossroads for all things fashion, food and politicsl. The recent restoration of the hotel returned the property to its original 1950s heyday - with a contemporary twist. Traces of the 50's Mad Men style heritage can be found in the colour palette and typography of the identity.
