Eden Rock
Identity
As part of the relaunch of the ‘Oetker Collection' of hotels, Brave New World was asked to refresh and relaunch the identity of its Caribbean showcase, Eden Rock, St Barths, founded in 1953. We refreshed their existing colour palette by adding some new bold-pastel tones, created a new supporting emblem to work alongside their current main logo, revamped stationery, updated brand patterns, typography, and beautiful illustrations. We also created a new body of photography to showcase the glamorous lifestyle.
Overlooking the gin-clear waters of Saint-Jean Bay on the north shore, Eden Rock once drew Hollywood’s crème de la crème including Greta Garbo, after whom one of the suites is named. Our photography and illustrations sought to capture a new era of style and glamour.
