Fourthwall
Identity
Our remit was to create a new identity for the LinkedIn style registry for the film business including: production companies, producers, actors, technicians and artists associated with the industry. We created the identity as both static and in motion to express the idea of what it is to 'break the fourth wall'.
The fourth wall is a performance convention in which an invisible, imaginary wall separates actors from the audience. While the audience can see through this "wall", the convention assumes the actors act as if they cannot.
