The Glenlivet: 50 Year Old
Identity
Glenlivet asked Brave New World to design a special release for their 50 year old whisky. We started with the River Livet, which means 'smooth flowing one', and found a picturesque bridge through which the river flowed. We abstracted the scene and created our core identity element.
We translated the identity to the creation of a unique case made by the Based Upon metallurgists. Our symbol was then taken by the brand, adapted, and became an integral part of the Glenlivet brand identity.
