Chenot: Movement
Campaigns
Chenot, pioneers in health and wellbeing, invited Brave New World to create a campaign that epitomised their approach to wellness. In a market place crowded with pseudo-scientic imagery, we created a campaign that focused on the key benefit - improved physical performance, balance and a sense of being in synch with your body.
The campaign features ballet dancers from the Royal Ballet. Art directed by Crispin Jameson and shot by Adam Whitehead. The campaign was part of Brave New World's assignment to revitalise and re-launch the brand in Switzerland, Montenegro, Russia and Malaysia.
