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L’Apogee, Courchevel: Oetker Collection

Campaigns

Campaign for the effortlessly stylish L’Apogée in Courchevel, one of the Oetker Collection’s twelve ‘Masterpiece Hotels’. Photographed and filmed by Adam Whitehead. Part of Brave New World's wider assignment to build the Oetker Collection brand. Skiwear by Fusalp.

Renowned designers India Madavi and Joseph Dirand joined forces to create a space of unprecedented opulence and style in the French Alps. The hotel design fuses the elegance of a Paris Saint-Germain apartment and a Richelieu-era Château. The campaign was used across all marketing channels and helped to place L’Apogée, Courcheval at the very pinnacle of Alpine luxury.

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