As part of the re-launch of the Oetker collection, Brave New World was asked to create a campaign with a distinct art directional style for one the world’s most iconic hotels, the Hotel du Cap-Eden-Roc on the Côte d’Azur.
Our brief was to re-invigorate the style and elegance of the Hotel du Cap-Eden-Roc. Our photoshoot captured individuals and families at play in one of the most glamorous hotels on earth. The award-winning photographic series captures both the fun and the timeless elegance of the Hotel. The campaign set the stage for the Hotel du Cap-Eden-Roc to re-emerge, revitalised, in the pantheon of the world’s finest hotels. Art directed by Julie Rubio and photography by Julian Broad.