Frescobol Carioca: Rio Life
Campaigns
Brave New World’s remit was to create the first quintessential Brazilian lifestyle brand. As equity partners in the business, we worked on every aspect of creative direction, from the brand identity to designing the swim & resort wear and the way the brand comes to life - digitally and in-store. The launch campaign was street cast in Rio - art directed by Crispin Jameson and shot by Alex Bramall.
The campaign was instrumental in launching the brand and helping to raise the first round of major investment. Frescobol Carioca is now sold all over the world from digital platforms like Mr Porter and Matches Fashion to department stores like Selfridges, Neiman Marcus and Harrods.
