Graff brought together their signature collection, including some of the rarest diamonds, emeralds and sapphires in the world, for Brave New World to create a new global campaign. Shot by acclaimed photographer Camilla Akrans, known for her sumptuous use of the colour, the 70s retro style campaign featured model Georgia Fowler. Art directed by Crispin Jameson.
The campaign ran globally and set a new art directional style for the Graff brand.