Le Bristol, Paris: Oetker Collection
Campaigns
As part of the re-launch of the Oetker Collection, Brave New World was asked to create a brand campaign for the landmark Parisian hotel, Le Bristol. Our brief was to bring a renewed visual narrative to one of the centrepieces of the Oetker Collection. The campaign showcased Le Bristol as a place of unrivalled glamour and glitz but with a subversive hint of mischief. Photographed by Adam Whitehead, art directed by Crispin Jameson.
Opened in 1877, the 188-room hotel on rue du Faubourg Saint-Honoré has boasted Charlie Chaplin and Rita Hayworth as its guests and served as the American Embassy during World War Two. The campaign helped re-assert Le Bristol as the pinnacle of Parisian style and luxury with a hint of the méchant.
"Renaming and re-branding a four-part interconnected luxury shopping destination in the heart of Hong Kong and unifying all of its 2017 offerings around one central message of wisdom. Hong Kong and unifying all of its 2017 offerings around one central message of wisdom."
