Zacapa Rum: Gifting Campaign
Campaign
Brave New World was tasked with translating the vibrant and ethereal essence of Zacapa Rum into a global gifting campaign.
By incorporating veneer strips that emulate the delicate bands of woven petate adorning each bottle, the campaign encapsulates the brand's mission to connect us to a world of true awe and wonder. The visuals convey emotion and a sense of place through carefully chosen lighting, angles, and elements that adopt an editorial approach while enhancing the brand's aesthetic. These new assets aim to reinforce the Zacapa world established with the Lips to Soul campaign, extending it with subtly yet beautifully styled stills and motion assets. Art Directed by Crispin Jameson and Beth McKendrick.
